Numbers are everywhere — and they\\\’re not just counting things. They\\\’re nudging your clicks, inflating your grocery bill, and making climate data feel either catastrophic or completely irrelevant, depending on how someone frames it. The difference between a statistic that changes minds and one that gets ignored? It\\\’s rarely the data. It\\\’s almost always the packaging.
In a classroom exercise, I show three simple images: a floppy disk, a cassette with a pencil, and a pair of smart glasses. Same room. Same visuals. Completely different reactions. What people recognise — and what they don’t — reveals something deeper about how we process meaning.
Risk is not a single concept, and it does not travel in a single language. How we talk about it depends on our disciplinary background as much as on our audience — and many communication gaps start long before we begin to adapt our message.
This isn’t a manual. It’s a reminder: colour is never just colour.
It’s culture, power, habits, identity — basically, us. This book comes from serious research and takes a very unserious route.
Read it if you like learning whilela ughing and feeling just a little bit uncomfortable.