Colour is doing things behind your back
An unofficial field guide to chromatic manipulation
A book about colour.
Spoiler: it’s not really about colour.
This book comes from serious research and takes a very unserious route.
Along the way, you’ll find cultural shortcuts, historical accidents, marketing nonsense, linguistic traps, and a lot of things you’ve seen forever without really seeing them. From Santa’s red suit to greenwashing, from Barbie to emoji politics, from blue banks to pink products “for her”.
It’s light, ironic, and packed with curiosities.
Academic roots, zero academic boredom.
This isn’t a manual. It’s a reminder: colour is never just colour.
It’s culture, power, habits, identity — basically, us.
Read it if you like learning while laughing and feeling just a little bit uncomfortable.
Download it.
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