TRAINING – THE BRAND TOOLKIT
Competitor Grid
★ FIND OUT WHO YOU ARE REALLY COMPETING WITH
Your most serious competitor is rarely the project that looks most like yours. This grid helps you map direct and indirect competitors, substitutes and even inertia, the option of doing nothing, and look closely at how each of them presents itself. It checks whether you have looked widely enough, and you can export the result.
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your grid stays in your browser, so you can pick it up later and download it, and nothing you type ever reaches scicomm.it.
Direct
Does the same thing, for the same audience
Does the same thing, for the same audience
Indirect
Solves the same problem in a different way
Solves the same problem in a different way
Substitute
An alternative your audience uses instead of you
An alternative your audience uses instead of you
Inertia
Doing nothing, carrying on as before
Doing nothing, carrying on as before
Completeness check
Tip: tick “non-obvious” for the competitors a classmate would not have named straight away. They are usually the most interesting ones.