TRAINING – THE BRAND TOOLKIT
Positioning Map
★ Choose your axes and see where your project stands.
Place your project and its competitors on two axes of your choice, and see how the story changes when the axes change.
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None of these tools collects data: whatever you enter stays in your browser and never reaches scicomm.it.
My positioning statement
Who it is for, compared with what, and why you. Fill in the fields and the sentence builds itself. The SWOT tool will pick it up.